Nine more US states join ad antitrust legal battle against Google
The suit seeks to make Google sell its Ad Manager Suite, which includes the DoubleClick for Publishers ad service platform and the AdX ad exchange.
"Google now controls the digital tool that nearly every major website publisher uses to sell ads on their websites… it controls the dominant advertiser tool that helps millions of large and small advertisers buy ad inventory… and it controls the largest advertising exchange," the DoJ said. Google hasn't responded to a request for comment on the news that more than a third of US states are now suing it over an alleged advertising monopoly.Google's history with the DoJ isn't confined to alleged abuse of online advertising - the Chocolate Factory has been embroiled in a legal dispute with Uncle Sam and 14 US states since 2020 over accusations it has also monopolized internet search.
That case progressed to the discovery phase earlier this year, and it came out in late February that Google may have beenGoogle was accused of similarin late March in another ongoing antitrust battle the company is facing over anticompetitive behavior on the Google Play store. The judge in that case sanctioned the search giant for not taking reasonable steps to retain information"that should have been preserved in the anticipation or conduct of litigation.
The next hearing in the advertising antitrust case is scheduled for April 28, when Google will present its arguments for having the case dismissed. ®
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