Tanya is a writer covering art, design, and visual effects. She has 16 years of experience as a magazine journalist and has written for numerous publications including 3D World, 3D Artist, ImagineFX, Computer Arts, net magazine, and Creative Bloq.
The digital art trends for 2025 will be driven mainly by two things: economic factors and the impact of new technology. On the plus side, we have all the exciting new tools that are enabling a revolution in the animation world, as demonstrated by. We’re seeing an explosion of creativity that only seems to get more interesting as the trend develops, with more innovative and individual animated work coming out each year.
A glimmer of hope for VFX companies in the UK comes in the form of the excellent new tax incentives that were announced in the recent budget, which are set to bring a huge chunk of work into the country - more on that below, as well as predictions from those working today in what digital artists can expect in 2025.
As we move into 2025, the AI Act will make its way through the next stages in the process of becoming law, and we’ll get a better understanding of how much protection the law will give to creators. As it stands, the Act acknowledges the rights of copyright holders with respect to their work being used to train AI models, and requires AI companies to allow people to opt-out. of overall expenditure for the film or TV project that is eligible for tax relief.
“For That Christmas we wanted to evoke the tactile, handmade feeling of stop-motion without going fully into the realm of two’s or step animation. It was important to us that the characters' performances felt natural and human, we focused heavily on the eyes and their ability to convey emotion, and tried to keep that charming simplicity and not do secondary animation. I hope that audiences can sense this effort and feel the connection to the characters that we aimed to achieve.
The animated short An Almost Christmas Story, above, is an example of this trend towards traditional, human-made styles. Although it’s all CG, the film looks like stop motion animation made with hand-crafted models - notice the trees at the start are made with twist-ties and twigs.
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