Connell’s simple silver chain has officially reached cult status.
– if you know, you know), and it seems fans are searching the internet en masse for jewellery with which to emulate the Irish sweetheart. Rooney originally described her leading man’s chain as “Argos chic”, and indeed the retailer has reported a 56 per cent increase in searches for men’s chains since the show first aired.
has also attributed a 103 per cent spike in men’s jewellery sales to Connell, while the fashion search engine Lyst has said that, since the show dropped, searches for chain necklaces rose by 23 per cent week on week, and that “silver” and “chain necklace” became the most frequently used search terms for men’s jewellery within 24 hours.
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