13 of the best fictional brands from film and TV

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13 of the best fictional brands from film and TV
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Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.

When you need to design a brand identity, you’ll find plenty of expert advice on this site; from how to create aFictional brands may be largely created for laughs, or to avoid legal entanglements. But the best of them highlight deep truths about what makes a successful brand. Indeed, some have even gone on to become real products in their own right, to varying degrees. We’ve picked our favourites to delight and inspire you...

Parody only ever works well if it comes from a place of respect for the subject matter. And from its MailChimp-style mascot to its simplified colour palette, to the multiple brand offshoots , this fictional brand nails the look and feel of a modern web giant perfectly. The brand also seems infinitely extensible, appearing on everything from the Pizza Planet-branded season schedule on Andy’s wall to the Pizza Planet truck, which has made cameo appearances in every Pixar film to date besides The Incredibles. Strange to consider, then, that in earlier versions of the Toy Story script, Pizza Planet was actually going to be a miniature golf course called Pizza Putt.

Anyone who got hooked on Lost around a decade ago will be familiar with Oceanic Airlines. The company was central to the twisty-turny plot of the hit drama, in which Oceanic Flight 815 crash-lands on a mysterious island, stranding its passengers. Stark Industries first appeared in April 1963, in the Marvel comic Tales of Suspense #40. Owned and run by businessman Anthony Edward ‘Tony’ Stark, aka Iron Man, it’s been a central plot device in its comics, TV shows and movies ever since. , it had a lower net revenue in 2007 than Wayne Enterprises in the DC Universe .

In fact, South Park’s animators did such a good job that the show’s maker Comedy Central has actually released real-life Cheesy Poofs as limited editions on two occasions. The first they sold via their website in 1998, then in 2011 they teamed up with Frito-Lay to repackage real-life brand Cheetos Puffs under the name at Wal-Mart stores.

Even if you’ve never watched The Simpsons, you can probably guess from the name that Duff Beer is a satire on the kind of mass-market beverages popular with working-class Americans. Is it any wonder we’re all craving Duff? Sorry Family Guy, but Pawtucket Patriot Ale just doesn’t get a look in.The 1971 Willy Wonka film was accompanied by the first actual production of Wonka bars

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