It’s one of the most popular hairstyles of recent times, but achieving a slicked-back look can often be difficult, not to mention time-consuming.
When two Sydney best mates couldn’t find a product they desperately needed, they made it themselves – and it’s been an “instant success”.
When the pair discovered it was “sold out everywhere” – and also not available to purchase in Australia – they decided to make their own. The resulting product is now one of the biggest sellers in Chemist Warehouse stores across the country. But the $20 Disco Stick, sold in Chemist Warehouse, is ‘impossible’ to find. Picture: Instagram/DiscoStick
“We believe our product is an impulse or instant purchase. People see it on TikTok or Instagram, question the name and see the bright orange colour, and want it immediately. “Chemist Warehouse allows us to reach our customers nationwide so we can provide them with exactly that.” “And so this is why we communicate to our customers without being overly advertorial, we talk as if we are FaceTiming them, and built a community.
“This is so good,” one said on TikTok, while another declared: “I’ve not found anything better at holding my flyaways in place.”As one raved: “Disco Stick is the only product I’ll use for a sleek bun now, it washes out so easily and leaves my hair super soft after.”Since launching the wax hair stick, the pair have gone on to launch a rosemary hair oil – aptly named Disco Juice – after once again spotting the product trending on TikTok overseas.
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