This article highlights 20 impactful music videos from 2024, showcasing rising stars and established artists. It praises the creativity and innovation of these videos, particularly their visual effects and storytelling.
But there’s no denying that for other artists (like women of the hour Charli XCX and Sabrina Carpenter, and breakthrough stars like Jade Thirlwall and Rachel Chinouriri), they’ve only added to their huge success this past year and boosted them further on their way to pop glory.With that in mind, we’ve rounded up 20 music videos in the past year that have really got us talking...
If you’d told us this time a year ago that TikTok star Addison Rae would be among the top-tier pop girls we’d be looking out for 2025, we’re not sure we’d quite have believed it, but era, as shown in its accompanying music video, which reads as an homage to everyone from Stanley Kubrick to Sean Baker – while also delivering on the choreo that introduced the world to the social-media-star-turned-pop-singer in the first place.brought all of the attitude and charisma displayed on her JT collaboration Alter Ego to life in the song’s music video, in which the Florida-born rapper pays an unforgettable visit to a swamp.“If you’ve never been to the swamp, you should visit – it’s better than a resort, better than a spa, better than a city, and you can do whatever the fuck you want, there’s no laws,” she explains in the video’s spoken-word intro, before proving – in more ways than one – why she’s absolutely not one to be messed with., so it was wonderful to see her career reaching new heights in 2024, which included the releases of banger after banger, multiple festival performances andHer biggest achievement of the past year, though, has to be the cinematic music video for her single Bet, showcasing everything that makes her such a star to look out for – big ambitions, amazing talent and a winking sense of humour to boot.’s Tailor Swif video is crammed full of unpredictable and chaotic visual effects (which, in an era when AI has become as prominent as it is now, is nothing to be sniffed at), meaning every time you watch it, there are about 10 new things to spo
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