Streaming services will never be the same again
in its third quarter, but so poor was the streamer’s first half of 2022 that Netflix bosses decided to reverse their position on everyone's biggest TV bugbear: ads.to its package offering in November 2022, a year after HBO did the same for its HBO Max service and just one month before Disney Plus followed suit with its own more affordable tier .
To be clear: there’s nothing overtly wrong with Netflix et al. introducing more affordable ways to consume their content. But the introduction of ads in paid-for entertainment packages seems like the antithesis of why streaming services were created in the first place. , for instance, owing to the introduction of the platform’s new ad-supported tier, and while existing Netflix subscriptions currently remain the same as they were prior to the launch of Netflix Basic with Ads, what’s the bet that these prices creep up at various points throughout 2023?