2023 Top 100: Why Procter & Gamble’s Beauty Business Grew Across the Board

Procter & Gamble is one of the top beauty companies of 2023.

portfolio grew organic sales in the high single digits — the highest growth for the division since the pre-pandemic period — with all regions growing solidly with the exception of China. All global brands contributed to sales results, including high-single to double-digit growth from Pantene, Head & Shoulders, Herbal Essences and Aussie.

Within P&G’s Skin Care division, Olay’s moderate sales growth resulted from a focus on ingredient-led innovations across markets, including the success of Regenerist Niacinamide and Peptide 24 Face Moisturizer. Olay Super Serum, launched in the U.S. during 2023, has already become the top-selling serum, according to Nielsen data.

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