Q1 sales numbers highlight expansion and diversification in America's pickup sales segments. It's obvious electric trucks aren't going anywhere.
With Q1 in the books, we're seeing the first real 2024 U.S. auto sales figures, and with them, some shakeups in segments where the pecking order was long-ago established. We said in January that the auto industry was returning to a semblance of normalcy after more than three years of supply chain tomfoolery and runaway inflation. Well, there may be a new normal yet.
Note: F-Series, Ram, Sierra and Silverado are inclusive of standard , medium- and heavy-duty models. The other obvious outlier on this list is the Ford Ranger. Last place is not where we'd expect to find Ford's midsizer, but clearly, retooling for the redesigned truck took its toll on production output. That may have been exacerbated by the UAW strike, but we'll note that GM had no trouble moving plenty of Canyons and Colorados in the same time period despite ongoing quality control issues. Here's hoping Ford is taking its time in the name of improving its own quality.
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