This article explores the most prominent fashion trends of 2024, highlighting key pieces and the shift towards a more playful and expressive style.
We’re living in the age of microtrends. It seems like every week, TikTokers experiment with something new and then suddenly everyone scrambles to report, legitimise, and assign meaning to what would normally be something ephemeral. No one could be blamed for thinking that if everything’s a trend then nothing is a trend; and yet looking back at the year, some objects did indeed emerge into a state of semi-permanent inescapability.
At the spring/summer 2025 shows in September, designers were eager to shed the quiet luxury blanket that had been covering the industry for the past few years. At Bottega Veneta, Matthieu Blazy called for a sense of childlike wonder when getting dressed, while at Prada, Raf Simons and Miuccia Prada proposed we break free from the algorithm and dress in whatever’s in our wardrobes, sending out recreations of old-season pieces. Off the runways, the world appears to also be moving in a more playful direction. How else to explain the rise of little plush toys and colourful bead embellishments that began appearing on handbags and shoes? And since it is our job to report, legitimise, and assign meaning to these trends, here are the fashion items that defined our year. Read more: The Best Beauty Products Of 2024 According to Vogue’s Beauty Team. The best fashion items that defined 2024: The baggy jeans: Uniqlo Wide Straight-Leg Jeans, £35 The leopard-print coat: Toteme Leopard-Print Single-Breasted Coat, £4,110 The slouchy leather jacket: Cos Leather Trucker Jacket, £450 The cult trainers: Miu Miu X New Balance The It-bag: Alaïa Le Teckel Textured-Leather Shoulder Bag, £1,750 The barn jacket: Ganni X Barbour Wax Duffle, £545 The jelly flat: Ancient Greek Sandals Iro Flats, £85 Everybody in baggy denim Style arbiters have been talking up an indie sleaze revival – the early Noughties era when asymmetrical haircuts, band tees, and cheap leggings rule
FASHION TRENDS 2024 BAGGY JEANS LEOPARD-PRINT Slouchy Leather Jacket IT-BAG BARN JACKET JELLY FLATS INDIE SLEAZE
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