Aimed at the Ford Ranger and other midsize pickups, the Kia Tasman pickup will make its debut by the end of 2024 with body-on-frame construction.
Kia's long-rumored entry into the global pickup segment is around the corner. Called Tasman, the truck was designed to compete head-to-head against the Ford Ranger and the Toyota Hilux, among other models, and a colorful preview gives us a better idea of what to expect.
Interior photos haven't been revealed, and we're guessing that the Tasman will have similarly rugged and boxy styling inside, with variations in color and materials depending on trim level. Specifications aren't available, either, but our crystal ball tells us power will come from a turbodiesel four-cylinder engine. Buyers will likely have several drivetrain options to choose from, including rear-wheel-drive and part-time four-wheel-drive with a two-speed transfer case.
Over in Europe, draconian regulations make buying a new four-door pickup to use as a daily driver unreasonably expensive. It costs €60,000 to register a new Ford Ranger in France, which pushes the total purchase price above the $100,000 mark. You don't need to be an analyst or hold a degree in economics to figure out sales are very, very low. Kia will detour the regulatory quicksand.
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