Rivian is preparing to launch its first mass-market product, a compact crossover with a great design and a starting price of $45,000.
Rivian has proved it can make a compelling, luxurious, capable electric SUV that consumers love. Its next task is more significant: Build one that most people can afford. That's where the Rivian R2 comes in. The R2 is a compact electric SUV, similar in size to the Tesla Model Y, with a target price of around $45,000 before incentives. If Rivian can hit this target while keeping it as adventurous and stylish as the R1, it'll have plenty of potential customers.
Rivian says there will be two larger battery sizes, which will deliver over 300 miles of EPA-cycle range. Rivian has not announced a breakdown of ranges by trim and has not shared the battery pack option with what motor configuration will be available. I'd expect the company to offer a cheaper Single-Standard model with the smaller pack, and then Single Large, Dual Large and Tri Large options. Rivian claims the Tri-motor R2 will do 0-60 in under 3 seconds.
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