Michelle No is a freelance writer and culture critic based in Berlin. Her work has been featured on the New York Times, BuzzFeed and NBC, among others.
During Asian Pacific American Heritage Month, TODAY is sharing the community’s history, pain, joy and what’s next for the AAPImovement. We will be publishing personal essays, stories, videos and specials throughout the entire month of May. May is Asian American and Pacific Islander heritage month and in honor of celebrating the community's traditions and triumphs, we're highlighting Asian American-owned brands that you'll want to know about.
Fable & Mane This AAPI-owned brand is founded by sisters Nikita and Akash Mehta, who created this hair care brand, which is inspired by cultural roots in ancient Indian beauty fables and rituals. The products are made with plant root ingredients to help boost healing in the hair roots, and it happens to be a top-selling product at Sephora, says Goodman.
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