.joesefjoesef, the 24-year-old musician from the East End of Glasgow will take you by complete surprise.
Enigmatic and paradoxical: that's Joesef – the 24-year-old musician from the "bit of a shit hole" East End of Glasgow who takes you by complete surprise. For him, fun generally involves "getting pissed with pals and having a laugh,” which kind of explains why he had his mind set on being a bartender before taking up music.
He's also by no means the grunge, rock band-type that you might expect. His croon is tender, sexy and clean. His songs are packed with unflinchingly honest and impassioned lyrics and soul-warming, jazz-inspired lo-fi pop instrumentals, describing his sound as "sad boy music". And it is precisely this dichotomy that is his charm.. “I'm an emotional sad boy, and I’ve been the saddest boy this summer, but I’m trying to enjoy it." And why is he a sad boy? A potent, intoxicating, life-changing first love that ended in heartbreak – and inspired his latest single, “Don’t Give In”, out now. “Aye, [I'm] quite drawn to sad music," he explains in his thick Glaswegian accent. "My music is all really personal. I’m a really emotional guy, but I hide it well. I was recently dumped, and it was the worst I’ve ever felt. It was a boy who broke up with me. I was 20, and when I met him, it was nothing like I’ve ever felt or known before. It was my first boy I've ever been out with... We broke up because he was moving away.”He owes his confidence in his sexuality – and the emotional transparency of his music – to Glasgow’s liberality. “I’ve been with girls, I’ve been with boys. I feel like now is the best time to be that kind of person. In Glasgow, people are more likely to slag your shoes than your sexuality. Glasgow is so vibrant and colourful. You can be whoever you want to be, and you won’t get hassled for it.” His three singles – all of which he wrote and produced – accurately depict the wonders, woes, the trials and tribulations of being in love. He wrote “Loverboy” after seeing his ex at a party for the first time – while “Limbo” details the all-too-relatable feeling of not knowing where you stand at the end of a relationship. "Like being in limbo – being in love and not being able to let go," he puts it. "The biggest head fuck there is.” As for the inspiration behind "Don't Give In"? “I started seeing this guy in January, but he was seeing his ex at the time. I felt like I was competing with his ex and that he was leading me on. Basically, it was like trying to make someone love you, but if they love someone else, it’s not going to happen – like losing a battle I was never meant to win. That was horrendous, but now it’s all good.” All three singles are heavenly, impeccable, masterful, soul-stirring pieces of sheer perfection and emotional honesty. “People in Glasgow can smell bullshit from afar. So you need to be honest, otherwise you’ll let laughed at. I think that comes through my music. Glaswegians… we’re a passionate bunch."Passionate and Joesef humorously adds, “a drunken bunch too. If you’re from Glasgow and you’re not drunk, there’s something up.” Soon he reveals that the chorus in “Loverboy” is in fact, Joesef reminding himself that “Loverboy, every little thing is gonna be alright” because he “was just drunk” and that the makings of his brilliant music and soon to be released EP were birthed from chronic, execrable hangovers. “I feel like I'm the most creative and inspired when I’m hungover as fuck. Just pure, sad, hangovers, feeling sorry for myself. This entire EP is a sad boy summer hangover – a massive love hangover.” Are Joesef and his ‘Loverboy’ still in touch? “So, this is a recent development. The first boy came back and we’ve been speaking. Fuck knows what’s going on. You’ll find out in the album I guess.”The intrigue and allure surrounding Joesef heightens as he reveals that he’s planning on releasing more music that will continue to document his love experiences. But not wanting to give too much away, he takes us back to the beginnings of his musical career, which, as expected, is just as confounding.Growing up listening to Al Green, The Cure and um... The Spice Girls, Joesef never thought he’d be a singer, or rather, that he could sing until he went to an open mic night with friends three years ago where, of course, he was “really drunk. Like blackout blackout pissed”. Singing “California Dreaming”, his friend and now manager encouraged him that he could be a singer if he wanted to and that the two could do it together. Look what can come from a drunkenly agreed, "alright." Before today, he had two singles to his name, garnering love from now devout listeners and from the country's biggest radio stations. Before that, he had been releasing short clips of his music on his social media, as a result, selling out his first headline show a month in advance at Glasgow’s infamous King Tuts Wah Wah Hut that’s welcomed music’s greatest legends without having released any music – Joesef being the second artist to have accomplished this, following from Lewis Capaldi.Is Joesef tipped to be the next Capaldi? We have hope that he’ll be bigger than that. And what is the ultimate summer sad boy’s advice for getting over heartbreak? “Put my music on, get shit faced, feel shite in the morning, have a pizza, and you’ll be fine.”
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