2022 was the year that Hailey Bieber, the quintessential Cali girl, grew up.
said her philosophy around skin and make-up had evolved. “I’ve realised that, for me, more subtle is better, and less is kind of more,” said the entrepreneur, who could well have been speaking about her personal style.
With Karla Welch, one of Hollywood’s most respected stylists, on her side, the twenty-something, with the best sun-kissed glow in the business, was able to hit pause and take stock of the message she wanted to put out into the world as a model turned beauty mogul. Step one involved honing her individual style, which might sound simple, but in an industry that thrives on trends, it’s easy to get swept up wearing the Next Big Thing, like everyone else.
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