Patrick Llewellyn is CEO of 99designs by Vista, the global creative platform that makes it easy for small businesses to work with professional freelance designers around the world. 99designs has paid out more than US$400m to its creative community to date, working across brand and logo design, packaging, web design and more.
When it comes to trends, it’s typically nostalgia that shapes the cyclical patterns we see emerging time and time again. Just as the '90s and Y2K have had a massive influence on recent design trends throughWhile it really wasn’t long ago, the 2010s was a decade of eclectic and evolving aesthetics from indie sleaze and moodier grunge revival, toinspired by the '60s and '70s.
So while there is no homogeneous ‘look’ from this decade, as the teenagers of the 2010s become more influential decision-makers in the workforce, it’s not surprising that we’re seeing some of the nostalgic, eclectic aesthetics of these platforms make more of a comeback. These are just some of the ways visual trends of 2010s online culture are influencing brands today:The power of 2010s-fuelled nostalgia lies in its ability to transport people back to an often slightly undefined era.
Much like the platform’s content and community-building, this trend is all about identity and passion. At its heart is an underlying principle of self-expression and celebration of individuality, with overlapping graphics, torn edges, textures and messy collage-like effects combined with bright and often clashing colours to great effect.
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