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, with the appointment of Felipe Oliveira Baptista as their new Creative Director. To mark his arrival, Kenzo has updated their celebrated logo as a graphic construction game, which allows room for freedom of expression. The logo breathes fresh energy into the brand whilst maintaining the brand's spirit as enthusiatsic, nomadic, and open to the world in the legacy of the brand's founder, Kenzo Takada.
Creative Director Paul Andrew said: “The Gancini is a beautiful symbol with an authentic connection to Ferragamo - it is based on a piece of metalwork on the gates of the company’s Palazzo in Florence. The Gancini is iconic to us, a symbol that articulates and connects the values of Salvatore Ferragamo.”
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