The development of Elland Road is part of the owner's long term vision
The 49ers Enterprises have set out their stall to turn Leeds United into a serious force again. The expansion and improvement of Elland Road will be part of the ownership group's long term plan to boost the club's revenue streams.
Finance expert Kieran Maguire has claimed any imminent investment into Elland Road will focus more on corporate development. “In relation to Leeds, I suspect 49ers Enterprises will have a greater focus on improving facilities at the higher end of the Elland Road project, in terms of hospitality etc,” Maguire told TBR Football. “The return on those investments tends to be much higher than offering additional seats to the core fanbase.
“If additional tickets are laid on as part of the revamp, I suspect they will go to members as opposed to season ticket holders. From an economic point of view, these are the people that are likely to pay higher prices and pay more for merchandise and so on.”
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