Glenn Martens’s SS23 show for Diesel was attended by 5,000 people – 70 percent of which were 18-25 year olds.
Glenn Martens invited nearly 5,000 people to his spring/summer 2023 show for Diesel – 3,000 of whom were members of the public. The reason behind his decision to open it up for free on a first come, first served basis? “Diesel is democratic luxury”, he said. From the record-breaking inflatable sculpture that dominated the space to Martens’s signature nostalgic denim, here are five things to know about the show.
“Renzo was the first person to commercialise distressed denim back in the ’70s,” Martens said backstage, referring to Diesel’s founder Renzo Rosso, who also owns its parent group Only The Brave. Martens rarely left an inch of his denim-on-denim-on-denim-on-denim looks intact, distressing them to the nines in what often felt like an apocalyptic, dystopian, dismal representation of the world seen with young eyes. Or what? The Diesel designer smiled. “It’s very distressed, that’s for sure.
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