I'm a personal branding expert, digital strategist and creative. My video channel, #DailyGoldie, won LinkedIn Top Voice with a global community and millions of views. I’m also known as the “Oprah of LinkedIn.
Email signatures are an important element of professional communication. Think of them as digital business cards. Within a short space, you get to tell potential customers/clients who you are and the services you provide. A well-crafted email signature enhances your brand, reinforces your identity and streamlines your communication, making it easier for recipients to connect or follow up.
In this digital era we are currently living in, your online appearance is essential. People are just as shallow online as they are offline and if what an individual sees does not capture their attention, they will quickly move on to the next.by Telegraph suggests that humans now have shorter attention spans than goldfish ! The average person has an attention span of 8 seconds, which means that is how long you’ve got to reel them in before their mind shifts elsewhere.
One way to improve the look of your email signature is to use the correct font. While you may prefer a jazzy look, the goal should be neat and professional. Additionally, it is important that the recipient can read your signature without straining their eyes.
Crafting a professional email signature is an essential part of modern business communication. By implementing these 5 tips, you will boost your credibility and take your professional image to the next level. Finally, don’t forget to update your email signature. This is especially important when it comes to maintaining corporate consistency.
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