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Since opening its first restaurant in 1972, Popeyes has exploded in popularity, ultimately emerging as one of the biggestand other southern favorites like biscuits, mashed potatoes, and red beans and rice. Despite the popularity of these tried-and-true dishes, the fast-food chain still makes sure to keep things fresh and exciting.but also implemented various operational upgrades to improve the customer and employee experience.
RBI first started testing its"easy-to-run kitchens" earlier this year in clustered markets starting in California. These converted kitchens feature new equipment and improved kitchen layouts, along with upgraded technology and simplified processes. One kitchen upgrade is a piece of equipment that automatically batters chicken, ultimately giving employees more time to complete other tasks.
In February, Kobza shared that the company plans to deploy"a few more" of these converted kitchens throughout 2024. He added that RBI aims to scale them to the entire system"hopefully later in 2024 and into 2025."in the U.S. and Canada by growing from 3,400 locations in 2023 to more than 4,200 restaurants by 2028. This would amount to 800 new restaurants during this timeframe.
"We are thrilled to spearhead the launch of Popeyes in Italy. It is an iconic brand that has been well-received in Spain, and we are fully committed to its success within the Group," Gregorio Jiménez, chairman of Restaurant Brands Iberia, said in athe acquisition of Popeyes China from Tims China, noting that"the pace of restaurant growth is expected to ramp up through investments in local teams and restaurant development.
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