We all want to be travelling smarter, fairer and more aware, just how do we go about it?
The obvious way to start is by informing yourself so that you know exactly what your money is going towards when planning a trip - and don't be afraid to defer to the experts for advice.
And what exactly should you be asking for? "Examples of the company’s conservation and community initiatives, which should be clearly stated and have formal goals and objectives that can be easily measured," Kent tells us. "Conservation and wildlife management are an exact science and companies that take this seriously are likely to have carried out research studies, either on their own or in partnership with other organisations.
. "Look for locally owned hotels, tour operators, and sustainable awards/certifications when planning a trip. By leaving money directly with the communities, travellers can help preserve fragile environments and local cultures.""If you want to see wild animals thriving in their original habitats, then you need to support those habitats," says Kent from &Beyond. "Travelling is a wonderful way of doing this.
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