From beauty and apparel, to food and home goods, these are AAPI-owned brands and business you can support year-round
If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.“There have been several instances throughout my career where I’ve felt that others weren’t perceptive to my voice, or the voices of my Asian clients,” Lin Chen, CEO and founder of. As she was starting her business, Chen encountered some saddening realities about how little Asian women are represented in the business side of the beauty industry.
Chen says that beauty rituals had helped her tremendously on her healing journey journey from a bad breakup, and she wanted to share that special form of self-care — this lead to the release of their best-selling. “Eventually, it became apparent that I needed to help others who were just as passionate about the power of beauty rituals. I want Pink Moon to become a space of empowerment and representation.
From everyday pantry staples, to fashion and beauty essentials, there are plenty of ways to support Asian-owned brands. Here are some of the best AAPI-owned brands that stood out to us, as well as a list of others you should shop this May . was co-founded by brothers Jan and Derek Lo with their mother, Helen Lo ).
Founder Shizu Okusa is a Wall Street alum-turned-wellness entrepreneur who became inspired to live more balanced lifestyle and revisit her Japanese roots and passion for herbal medicine after the stress of working in finance.
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