Director of football analytics Mladen Sormaz explains how he uses football data in a multi-club model for 777 Partners who have agreed a deal to buy Everton
Everton were first dubbed ‘The School of Science’ almost a century ago but they could now apply such an approach to the modern game through 777 Partners’ director of football analytics Mladen Sormaz, who is using his own scientific background to try and apply a smarter way of working.
In announcing on Friday that he had agreed to sell all his shares in Everton to 777 Partners, Farhad Moshiri said: “I believe they are the best partners to take our great club forward, with all the benefits of their multi-club investment model.” A key element of how all the teams under the group’s umbrella works is sharing resources such as data analytics.
Indeed, here is someone with strong roots in Northern England having been educated in Yorkshire, gaining both his PhD in Modelling Neural Brain Responses and Pattern Recognition plus Masters in Cognitive Neuroscience at the University of York having studied for his degree in Sports and Exercise Science with Psychology at Leeds Beckett University and obtained a Graduate Diploma in Psychology at Sheffield Hallam University.
“It doesn’t have to be the same across all clubs, but having a similar structure to deliver new insights is vital to making a success of a central analytics department.
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