Nearly half of the group stage matches will start after midnight UK time
As football fever grips the nation, 79% of Brits say they will give up sleep to keep up to speed with the results. More than half predict that the tournament will leave them looking less fresh with 30% prepared to skip skincare, grooming or wellness routines altogether, according to the survey by Currys.
Nearly half of the group stage matches will start after midnight UK time, with some kicking off at five in the morning, as for the first time the competition is held across three countries: Canada, the US and Mexico. Currys has launched a limited-edition range of football-inspired technology and appliances ahead of the competition. Former England manager Sam Allardyce said: "Tournament football changes everything at home.
Sleep disappears, emotions go through the roof and suddenly the whole house revolves around kick-off times.
“Fans completely throw themselves into it, so seeing household tech become part of the action feels spot on. Whether you're hosting friends, watching every minute or recovering the next morning, everyone develops their own tournament routine. ” The limited-edition products will be available at Currys.co.uk from Wednesday, June 10. Will Jones, Home Expert at Currys said: "The research shows tournament football doesn't just dominate conversations, it dominates the home.
Sleep schedules change, routines disappear and everyday technology suddenly becomes essential matchday equipment.
"We are taking some of our most popular products and giving them a national team makeover. It's a playful celebration of the gadgets helping fans get through one of the most emotional and exciting periods of the sporting calendar. "
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