Continuing the legacy of the region, here are 8 Middle Eastern and North African beauty brands to learn more about.
Middle Eastern and North African beauty brands are plentiful for a reason. Many of the current beauty practices we know and love today are deeply rooted in Middle Eastern and North African cultures. For example, Egyptians used sea salts for exfoliation, milk and honey for face masks, and eyeliner, or kohl. Fittingly, as we’ve adopted many of these beauty rituals into our self-care today, many MENA beauty founders have built upon them in their brands, continuing the legacy.
's Huh Yunjin uses KAYALI's Yum Pistachio Gelato. Oh, and the bio reads, “scents to make you feel like the 💎 you are.” This is scents and sensibility that we can back. BRÆS Textured or damaged hair? Hair loss? Have no fear! Egyptian beauty brand Bræs is here and may be the answer to all your hair problems. Founders Amira ElZayat and Yara Saleh wanted to focus on cruelty-free hair care and skin products.
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