From fentybeauty to the latest in skinvestments, here's Vogue’s pick of the biggest beauty game-changers of the 2010s .
Beauty has always been at the forefront of revolution. From hippy hair in the ’70s to punk rock makeup in the early ’80s, it’s always been a signifier of social change – and the past 10 years have been full of just that.© Courtesy of Fenty Beautyto thank. Launched in 2017 with 40 shades of foundation, since expanded to 50, Rihanna’s disruptive line set a new bar for other brands.
In the words of the star at the launch: “Foundation is one of those areas in the beauty industry where there is a big void for women at the extreme ends of the shade spectrum. There’s this middle ground that’s covered really, really well. But then if you’re very pale or very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.
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