Plus is more and more is enough
. Samsung already has a Plus tier, and that is a good thing for Apple, with its big rival laying the groundwork and conditioning consumers to already feel comfortable with the ‘Plus’ suffix and what it stands for
It’s no accident that the first leak of the new product name came printed on a phone case box. It seems unlikely the iPhone 14 Plus and the 14 Pro Max will share the same exact dimensions, and thus fit the same cases. The cameras will likely be very different, so the cutout on the back will fit differently too.
Today, if you break the back glass on an iPhone 13 and an iPhone 13 Pro Max, the Pro Max costs $150 more to repair, because of all the extra technology that gets replaced. Sure, $350 is a lot to fix a broken iPhone, but $500 is closer to the cost of a whole new phone. If customers are confused about which iPhone they have, or how much repairs cost, they may never get those phones repaired.
Right now, only one Apple iPhone starts above $1,000. The iPhone 13 Pro comes in just under at $999, but the 13 Pro Max leaps that hurdle and goes right to $1,099. That’s before you upgrade the storage. In other words, Apple is selling its biggest fans one of the most expensive phones you can buy. The Samsung Galaxy S22 Ultra 5G is more expensive at $1,299, but it comes with five cameras and a stylus.
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