Follow them or not, it's useful to know what's trending.
"The future of visual design is multidimensional," predicts Sofia Papadopoulou, creative director atSo what does 'multidimensional' mean in this context, exactly?"Designers need to be thinking beyond just colours, shapes and typography and start considering space as well, developing flexible identities that flow across platforms and across dimensions," explains Papadopoulou.
Beyond typography, branded content is another aspect of visual identities where she's seeing 3D gain more ground."Materials, textures and animations are used to create highly engaging and imaginative visuals, breathing new life into storytelling techniques," she explains."A perfect example is thewe worked on, where we turned users' fitness and purchase data into playful, personalised 3D profiles to tell their unique story and celebrate their unique journey with Nike.
"The world is waking up to the huge contribution that the digital industry makes to our global carbon footprint," says Elliott Holman, design director at."So designers are getting carbon-conscious, for example using less energy-intensive colours, such as dark mode, off white: the eco-conscious creative studiooffers a great example.
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