The Rubyglow pineapple, created by Fresh Del Monte, is the latest entrant in the world of luxury fruit. The rare red pineapple costs a bonkers $400.
You can buy luxury watches, clothing, jewelry, home goods—the list goes on. And now you can snap up high-end fruit, too.over the weekend. The Rubyglow pineapple, created by Fresh Del Monte, features a rare red exterior and a sweet flavor. Melissa’s markets the pineapple as “the pinnacle of luxury fruit,” and it’s hoping that gourmands see the item’s appeal.
“Consumers are willing to pay for something that’s special,” Cindy van Rijswick, a fresh produce strategist for the global research team at Rabobank, told CNN. “There’s always a small market for higher-end restaurants, or foodies, or certain online channels.” Melissa’s Produce ordered just 50 Rubyglow pineapples, and it’s sold about half of those in one month, Robert Schueller, the company’s PR director, told CNN. Some of those have gone to restaurants in Southern California and Las Vegas, where they’re being used in displays rather than on the menu.“There’s a market for this,” Schueller said. But he also acknowledged that “this is not something for everybody.
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