The Design Museum has announced a new exhibition, ‘Barbie’, for 2024, set to focus on the design evolution of the Barbie doll over the past 65 years.
More than two months on from the release of Greta Gerwig’s powdery pink, billion-dollar-grossing, hotly debated Barbie movie, Barbie fever shows no sign of dissipating.
At the heart of the exhibition will also be the story of Ruth Handler , who was the co-founder of Mattel and created the doll in 1959 in a bid to give her daughter, Barbara, Barbie’s namesake, an adult-bodied doll to play with rather than the baby dolls that were ubiquitous at the time.
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