Do you know your ABCs from your CBDs?
can do everything from chilling you out, to soothing your skin, to revving your engines , and with the CBD industry as a whole on track to hit an estimated $22 billion dollar business in the next few years, it would seem that most people not only do rely on marketing, but that advertising works. But what exactly is CBD?
According to the scientists beginning to dive into CBD research, it's not what the advertising and marketing claims of most, most of which do not match any existing research would have you believe. Even the FDA is still looking into establishing guidance on the safety and/or efficacy of CBD products but has not shared any information as of yet, leaving the marketplace a wild west of claims and assurances with little foundation.
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