Momofuku wants 'chili crunch.' Fly by Jing wanted 'Sichuan chili crisp.' Why they shouldn't have it.
Imagine walking into a grocery store and seeing a single brand of each item. Identical squeeze bottles of 'Ketchup.' One company's 'Mustard.' One brand of 'Salsa.' Just one maker's 'Hot Sauce.' What a bland world it would be. If Momofuku has its way, the only 'Chili Crunch' on store shelves will bear the name Momofuku.
Wait, inexplicably somebody did trademark salsa verde, signaling a serious problem with the USPTO lacking the knowledge to accurately or fairly determine what's descriptive or confusing when it comes to certain foods. I, like many Chinese Americans, feel a sense of pride and ownership over the condiment typically made with garlic, other alliums, chiles and oil.
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