It’s marketed as wellness, but should children really be counting calories?
Last September Weight Watchers changed its name. It had already rebranded, having dropped 600,000 subscribers and shifted its focus to “wellness” rather than diets, so a name change was not a huge surprise. But what was a surprise was its insistence that the new name, WW, doesn’t stand for anything, not even its new tagline: Wellness that Works. It stands for nothing. The company is back in the news this week with the launch of a new diet app for children. Which, well.
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