A lack of body-positive videos on TikTok BodyPositivity TikTok BeautyStandards PositiveBodyImage SocialMedia UnrealisticBeautyIdeals BodyPositivityContent OnlineMessaging BeautyCulture FloridaState pepperdine
By Bhavana KunkalikarJun 29 2023Reviewed by Benedette Cuffari, M.Sc. In a recent study published in Body Image, researchers performed a content assessment of body-positive videos on the social media platform TikTok.
The TikTok body positivity movement has been criticized for not featuring larger bodies and flagging this type of content as violating community guidelines. The present study aimed to investigate the alignment of body positivity TikTok videos with the fundamental principles of body positivity. Two undergraduate psychology students underwent training sessions to become familiar with the coding manual, themes, and coding process and, as a result, were considered coders for this study. Videos were analyzed by the coders to determine the age range, perceived gender, and race/ethnicity of each individual featured.
Study findings A total of 342 distinct TikTok videos were included in the sample, about 99% of which featured only one person, while 0.9% and 0.3% featured two and three people, respectively. Approximately 95% of the selected videos featured a woman, while only 4.1% featured a man. The videos included 1.2% of 'underweight,' about 50% of 'normal' weight, about 27% of 'overweight,' and 5.2% of 'obese' individuals. Most people shown in the videos reflected cultural beauty standards to some degree.
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