Ronnie 2K shares insight into how NBA 2K's ratings get formulated, how he deals with those coming to him to complain about their ranking, the evolution of the unrivaled most popular basketball video game, and what he's most proud of about its growth.
When Jayson Tatum found out that he would grace the cover of NBA 2K25, a surprise he learned from his son, Deuce, on his birthday, the five-time All-Star admits it made him emotional.co-hosts Sue Bird and Tommy Alter and fellow NBA 2K25 cover athlete A'ja Wilson in an appearance on The Old Man and The Three after the news went public.
He also shared insight into how NBA 2K's ratings get formulated, how he deals with those coming to him to complain about their ranking, the evolution of the unrivaled most popular basketball video game, and what he's most proud of about its growth.Wow.
One thing I'll say is that it's a little tougher than maybe other gaming companies because we have the great pleasure of working with the historical basketball landscape. So, it's very rare that in a current year, you'll have a 99 -- like NBA 2K25 cover athlete A'ja Wilson -- it's very rare for that to happen.
This isn't a popularity contest. This isn't something that you can campaign for. This is not something that you can bribe for. This is something that's based on a very strict formula that Visual Concepts has taken very seriously over the years and the great work that Michael Stauffer and his team do on bringing out those ratings.
If you think about it, Luka, Giannis, and others, I think Luka was a 59 when he was first drafted or when he first appeared in 2K, but not when he was drafted. He appeared on a EuroLeague team back in the day as a 59. And so, obviously, that one has changed a lot.
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