The automaker's current plan is to launch three SUVs, one of which is likely the next Cherokee.
Everyone knows what a Jeep is, but Jeep ’s problem is not enough people want to buy Jeep s these days. There are a few possible reasons for this, from too many mainstream Jeep models costing luxury-car money to not enough options to choose from on the lower end of its lineup . A number of Jeep 's affordable models have melted away—notice you can't buy a new Renegade or Cherokee anymore, just the compact Compass.These are snags Jeep 's newish CEO Antonio Filosa must untangle.
At the heart of the company’s growth plan is a three-model midsize offensive , because that’s where the profits live., or an electric Wrangler-adjacent thing). And while Filosa refused to confirm what the third yet unnamed model is, we’re betting it’ll be a new Cherokee.and didn’t name a replacement, thus locking itself out of the lucrative segment for more than a year, which was costly.
Seeing as the compact and midsize SUV segments are still the hottest, Jeep is eager to get back in the former and claim a piece of the pie. We’re due for a new Cherokee, anyway—the smallish Compass isn't exactly a proper Honda CR-V, Toyota RAV4, or Nissan Rogue competitor, despite costing nearly as much as those roomier offerings.
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