An article published in Trials outlines how an eczema clinical trial utilised social media to successfully recruit a large number of participants.
]. At the design stage of the trial, six patient and public involvement panel members provided feedback on some of the social media advertising materials.]. Prior to study launch, a study specific Instagram account was set up. To build anticipation for the start of recruitment, three countdown posts indicating the number of days until the launch of the study, and a “Stories” post were shared.
The Facebook Ads Manager advertisement management platform was used to create two paid targeted adverts. The advanced customisation features in the Ads Manager allowed the adverts to be specific and tailored based on: goal , targeted audience , allocated budget and duration of the advert. The selection of automatic placements option enabled the adverts to be displayed across interconnected platforms, such as Instagram and Messenger.
The first advert was created with the goal of increasing website visitors. The automatic advert placement option was utilised, enabling the dissemination of the advert to a wide and potentially eligible population. The target audience initially consisted of people aged 14 years and above, any gender and living in the UK and Ireland.
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