Coronavirus: A sideways glance at the signs around us
On her daily walk during the lockdown due to the coronavirus, photographer Kiki Streitberger sees another meaning in some of the adverts and posters she finds on the streets of London. Here she recounts those that caught her eye.It was meant to entice us to switch to greener energy.
When I noticed this sign, however, on the day London went into lockdown, it presented itself as an ominous prediction of things to come.As I walked the roads and backstreets, I noticed how I look at advertising differently. What once seemed to be perfectly normal suddenly seems very much out of place in these changed times we find ourselves in."Watching the world go by matters," state TfL on their poster campaign.
They probably hadn't thought that for the next few months we'd be watching the world go by from our own windows. Nearly empty buses advertise films and books with tag lines such as:"The hour has come," and:"What you can't see can hurt you."The subversive art exhibition Panicky in the UK I sadly missed this April - though I often feel I have become a part of it myself.Well, I'm not sure but, a few metres on, it encourages me to"Embrace change." OK then.Advertising and how we understand it always depends on who we are and on the situation we find ourselves in.
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