The finalists go head-to-head one last time to become Lord Sugar's new business partner, on The Apprentice. With the help of some familiar faces, they must launch their business and produce a digital billboard and shoot and edit a TV advert.
For pity's sake, someone take this show and put it out of our misery. Stagnant, moribund, drained of imagination, wit or entertainment, The Apprentice now typifies the worst of BBC 1's output.
As he announced the finale and encouraged the contenders to pick their teams of ex-apprentices, Great Uncle Alan looked more like Young Mr Grace on Are You Being Served? He shuffled into the Old Royal Naval College in Greenwich, with Karren Brady and Tim Campbell on either side — pretending to be his business assistants but possibly his nurses. I'm glad I wasn't there – the temptation to call out, 'I'm free!' would have been overwhelming.
It's normal, of course, for businesses to have a 'sleeping partner' but you don't want one who has nodded off in his armchair mid-afternoon with a plaid blanket over his knees. Phil could have pointed out that the model hasn't worked out too badly for Jeff Bezos at Amazon – but why waste his breath? Even that investment is a depreciating asset: since the money first appeared on the table in 2010, inflation has reduced its value by about a third. A cool quarter of a million quid back then would now be worth about £370,000 in today's terms.
Tvshowbiz The Apprentice Karren Brady Lord Alan Sugar BBC Donald Trump
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