A viral longform video revisits Disney’s failed luxury ‘Star Wars’ hotel.
In 2023, Disney closed a highly-publicized luxury hotel on the Walt Disney World property called “Star Wars: Galactic Starcruiser.” For Disney superfans, it was a time of high drama and schadenfreude as promises about the hotel’s immersive world ran aground on the rocky reality of some guests’ experiences. Now, a year later, a four-hour-long YouTube deep-dive has resurfaced details about the failed concept and spread the niche piece of Disney lore to millions of viewers.
Some X users marveled at the fact that they willingly watched a double feature-length video about, as one user said, something they “previously never gave a s*** about in my life.” Why yesterday’s drama draws today’s audience Longform videos are an increasingly popular form of YouTube entertainment, and it isn’t unusual to see older topics being reexamined in multi-hour “deep dives.
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