Abercrombie & Fitch is building on its blockbuster 2023 by growing Hollister and adding new categories to its namesake banner, such as the A&F Wedding Shop.
Abercrombie, which also runs the Hollister banner, has spent the better part of the last decade transforming itself into a retailer that's nearly unrecognizable from its 2000s heyday.An Abercrombie & Fitch signage is seen on a store on Fifth Avenue on August 25, 2022 in New York City.The retailer's sales jumped 22% compared to last year, while profits were nearly seven times higher and came in well ahead of Wall Street's estimates.
For the current quarter, Abercrombie anticipates sales will increase by a mid-teens percentage, ahead of estimates of up 9%, according to LSEG. Pieces in the collection, which include a range of dresses, bikinis, pajamas, skirts and other items, range between $80 and $150. The mid-tier price point for a day that's typically very costly for many couples gives Abercrombie an in with the value-seeking consumer and a foothold in the overall bridal wear market, which is expected to reach $83.5 billion in the U.S. by 2030, according to
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