Abercrombie Kids to Wholesale Through Haddad Brands Partnership

Abercrombie & Fitch seeks to broaden abercrombie kids global distribution via Haddad Brands partnership.

Abercrombie & Fitch Co. on Thursday revealed a partnership with Haddad Brands to expand the global reach of its abercrombie kids brand.

“As we work to diversify A&F Co.’s channel mix and drive sustainable, profitable growth, we are thrilled to partner with Haddad Brands to build on our success and create an opportunity to grow the brand in the years ahead by engaging with new customers globally,” Fran Horowitz, A&F’s chief executive officer, said in a statement.

Jack Haddad, president of Haddad Brands, said in a statement, “Our seamless collaboration gives us great confidence that the abercrombie kids product will continue to resonate with consumers globally. We look forward to extending the abercrombie kids brand, making the product available to more consumers in the United States and worldwide.”Co.

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