While fears about realistic deepfakes haven't materialized, AI-generated content is increasingly used in political campaigns, often spreading false and racist messages through absurd and humorous memes.
The speed and accessibility of generative AI tools make it easy to create outlandish political content that can drive clicks and likes., experts feared the worst: social media flooded with AI-generated deepfakes that were so realistic, baffled voters wouldn’t know what to believe.
For example, Trump and many of his allies not only repeatedly promoted the unfounded conspiracy theory that Haitian migrants arein Springfield, Ohio, they also spread related AI-generated memes. One shared by Trump’s Truth Social account showed him on a luxury jet, surrounded by cats and white ducks.
“Currently, the only authorized campaign use of generative AI is for productivity tools, such as data analysis and industry-standard coding assistance,” said Harris campaign spokesperson Mia Ehrenberg. Kamala Harris said Donald Trump’s and JD Vance’s repeated comments about Haitian immigrants are “lies grounded in tropes.”
“Campaigns have had to deal with disinformation and misinformation for a very long time. … It’s not a new problem. But obviously what AI allows is for this stuff to do done more rapidly, perhaps more convincingly, and in a more targeted environment,” said Teddy Goff, the digital director of Barack Obama’s 2012 reelection campaign.
The use of AI for political satire and propaganda isn’t limited to the U.S. and has been observed in elections from Indonesia to the Netherlands.
AI Politics Memes Deepfakes Election Integrity
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