The Met is on a mission to win over a wider — and younger — audience with a pioneering programme of contemporary works
This article is part of FT Globetrotter’s guide to New York Peter Gelb, the general manager of New York’s Metropolitan Opera, has a problem on his hands: even if the Met sold each of its 3,800 seats, for every night of the season, the ticket sales would not sustain the costs of running the nation’s largest opera house. Ticket prices range from $25 per seat up to $250,000 for a box on opening night.
But today’s younger listeners may have missed this entire period, Gelb suggests, and therein lies the opportunity: “We can form their views of contemporary classical music from scratch.”The Met is involved in the creation of new works from start to finish: fostering contemporary composers, commissioning their operas, and showing them to the public. Four premieres a season is the goal. There’s no guarantee that the audience will like them.
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