Activision is making more money on PC than consoles for the first time, and the gap is widening

The PC is becoming Activision Blizzard's most profitable platform.

The PC is about to get more important for one of the biggest videogame companies in the world. According to Activision Blizzard's, the PC platform outperformed consoles by $27 million at the start of 2023, continuing a trend with the Call of Duty, World of Warcraft, Diablo, and Overwatch 2 publisher that's been consistent for nearly a year now.

, console has always been king. This was the case in the early 2000s at the peak of Tony Hawk and Guitar Hero, in the 2010s when Call of Duty was on the rise, and even after Activision bought Blizzard in 2008 . PC has technically beaten consoles before in isolated quarterly periods for Activision , but the nine-month streak could suggest a larger shift.

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