Shell has said the protest adverts are 'misleading'
Protest adverts have appeared on billboards and bus stops across Manchester in a campaign aimed at oil giant Shell. Activists from the anonymous Brandalism collective say they have replaced more than 200 commercial adverts across the UK without permission.
The adverts which show a cyclist chugging oil have also appeared on William Street, off Chancellor Lane. Another advert depicts a cyclist being thrown from a bike after cycling over a spilt oil drum and accuses Shell of 'pedalling lies' and 'polluting' British Cycling.The oil giant has branded the protest adverts 'misleading', saying that they 'mischaracterise' the partnership with British Cycling.
Tona Merriman from Brandalism said: "As Shell’s executives gather for its AGM, the oil company’s PR strategies to obscure its accelerating fossil fuel production during the climate emergency need exposing. Shell is advertising to kids, cosying up to politicians, paying influencers and coopting the emotional connections we have with sports to launder their dirty brand.
A spokesperson for Shell said: "We respect people’s right to express their point of view and welcome any constructive engagement on our strategy and the energy transition. However, these protest ads are misleading, not constructive and completely mischaracterise the nature of our partnership with British Cycling.
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