Make getting a return on your investment easier with these simple steps.
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When we buy ads, we mark our calendars with the start and end dates. We monitor sales during that time to see if there is an uptick from what our ad was about, then adjust accordingly. You’d simply measure the week or month before the ad for comparison. We also like to try major-level advertising mixed in with local. –
Pour rocket fuel on what works, but stop throwing good money after bad on what doesn’t! The key to this is not locking yourself into any long-term contracts with ad or marketing providers. Negotiate those front-heavy and/or long-term contracts and provide yourself with an out if things don’t work. Too many get unnecessarily locked into unproductive and expensive long-term contracts.
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