Adidas has apologized for “any upset or distress caused,” after releasing an ad campaign for some retro sneakers based on a model first released during the 1972 Munich Olympics.
The Munich Olympics are infamous as the event in which 11 Israeli athletes were taken hostage and murdered by the Palestinian terror group known as “Black September.” The controversy centered around the German sportswear company’s choice of model Bella Hadid to front the campaign. Hadid, who was born in 1996, is Palestinian-American and has been a prominent advocate for Palestinian relief efforts.
Hadid, whose father is Palestinian-American real-estate developer Mohamed Hadid, has frequently spoken out about violence against Palestinians and the ongoing war in Gaza.
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