Adidas has received backlash from the pro-Israel American Jewish Committee for having Bella Hadid as the face of a campaign. The ad campaign promotes a retro sneaker from the 1972 Summer Olympic Games, coinciding with the 52nd anniversary of the Munich Games.
“Connections continue to be made to the terrible tragedy that occurred at the Munich Olympics due to our recent SL72 campaign,” the shoe brand said in a statement Sunday,
“We also apologise to our partners, Bella Hadid, A$AP Nast, Jules Koundé, and others, for any negative impact on them and we are revising the campaign,” the statement concluded., to promote its SL 72 sneakers inspired by the 1972 Games, during which 11 Israeli athletes and one German police officer were killed by a Palestinian militant group.
“As a result we are revising the remainder of the campaign. We believe in sport as a unifying force around the world and will continue our efforts to champion diversity and equality in everything we do.”An insider told the magazine that the model lawyered up because she wants to confront Adidas “for their lack of public accountability” for involving her in a campaign that “would associate anyone with the death and violence of what took place at the 1972 Munich Games.
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